in 2020, African retailer “Game” launched one of the most effective and thoughtful campaigns called ” Beat The Winter Blues” and in 2021 they have partnered with Expresso Show and are expanding their support for local artists by bringing live music to their stores in all 9 provinces and extending it to its online audience with virtual music sessions in the month of June.
“South Africa is a nation of music enthusiasts, and our 2020 was incredibly well-received by our consumers as the country grappled with the colder months in the throes of the pandemic. This year, we wanted to continue to support the local music industry through the pandemic and give our customers the joy of live music,” says Katherine Madley, Vice President of Marketing at Game.
Much-loved South African artists, Ami Faku and Arno Carstens will treat Game customers and followers to acoustic performances, shot in Game stores at the Fourways Mall Store in Johannesburg and Tygervalley Mall in Cape Town that will be live streamed on the Game Facebook page on 19 and 26 June respectively, to allow for safe viewing. Shoppers visiting their nearest Game store to shop winter essentials can once again look forward to live in-store performances by local buskers each weekend, this year in all 9 provinces.
“During lockdown last year, I was thrilled to be able to work with Game for the first time on the Beat the Winter Blues virtual music festival, and thanks to the wonderful support of the public, we are going to do it again this year – this year inviting the public to help us spread warmth this winter,” says award-winning South African singer and song writer Arno Carstens.
Game is not only hoping to keep South Africa safe and warm through music and entertainment but they have taken a bid to help vulnerable South Africans beat the winter blues, by collecting 1000 blankets through 25 selected stores nationwide, these blankets are collected on behalf of Gift of the Givers and the Homestead Children’s home in partnership with the Expresso Show. The drive will run throughout the month of June. I have taken it upon myself to endorse this initiate and encourage Game consumers, my social media followers and everyone who reads my blog to donate blankets when visiting their nearest Game store to do their essential winter shopping.
Vice President of Marketing at Game, Katherine medley says the brand recognises that winter is a difficult time for most South Africans who live in vulnerable communities. And as one of the biggest retailers in the country and continent they wanted to provide the opportunity for their shoppers and audience to give back. Moodley also believes that the joy of music will be a wonderful catalyst for this initiative. If you have always wanted to donate and make someone’s life better while warming up their lives, look no further than your nearest game store. For more information on this initiative and the music live streaming sessions, please follow Game on their digital platforms listed below: